Browsed by
Month: October 2011

Membershipism

Membershipism

I’m not sure if anyone has noticed this, but more and more stores are having their own membership system. I wonder what’s up with this recent trend in customer relationship management – could it be related to the consumer data protection laws that is being currently being planned by the regulatory authority? No matter the outcome, one thing’s for sure – it looks like our wallets are about to get filled up with more cards.