With the rise of social networking sites like facebook, twitter, et al., it is no surprise that companies would want to jump in on the bandwagon, as the potentials are too great to be ignored. Word-of-mouth does wonders for branding, and companies can keep track of their store operations and customers. What’s more important to companies would be customer preferences – which, I think – is the holy grail for companies concerned with marketing and catering their products to the general public. While I approve of this, I can’t help but stop and think of the privacy issues that comes with social networking.
Many more questions regarding legal and privacy issues with companies on social networking sites may come up, and it is a matter of time before something big happens. In the meantime, however, I think it is prudent to exercise caution and implement a policy to define job scope and responsibilities for employees, and reduce risks to the business in case such issues come up.